Description

DIGITAL MARKETING & E-COMMERCE

Wednesday, March 26 - 27, 2025, 8:30 AM - 4:00 PM (EST). 

In-Person Course at Global Furniture Headquarters, 1350 Flint Rd, Toronto ON M3J 2J7

Familiarize yourself with all the tools at your disposal, including SEO and AI, to execute your content marketing, digital advertising, and social media strategies over this two-day course which runs from 8:30 a.m. to 4:00 p.m. each day.

Price: $1495 + HST. 

CHPTA Members may use 4 module credits to take this course for free. Using 2 module credits can get CHPTA members 50% off course fees or 1 module credit for 25% off.

Instructors:

Gerry Lubanszky is the President of Goto Market Solutions, a leader in New Business Development in the consumer goods industry in Canada.  He is a lifelong student of the art of sales and the science of marketing and the harmonious blending of the two in this dynamic world of market analytics.  With over thirty years within the CPG industry in Canada in several senior roles, Gerry has a reputation as a transformational leader with an outstanding track record of successfully launching exciting new consumer products with all of Canada's major retailers, wholesalers and industrial distributors for many years. Building on this experience, Gerry has been training and mentoring both executives and undergraduate business students alike for the past ten years on evolving best practices in agile sales and marketing strategies & techniques.  He recently became a certified executive and business performance coach.  He has an affinity for translating business segment strategies into storytelling roadmaps and initiatives used in consulting leaders and their teams implementing successful go-to-market strategic plans.

Katherine Yager is CEO of Pilot Solutions, a marketing agency she started after leaving her corporate job. Pilot Solutions is a leading digital marketing services firm in Southern Ontario that specializes in Lead Generation & Search Engine Optimization for professional service companies. It has grown to include a small team of experts in web design, development, graphic design, search engines, and email marketing. Pilot Solutions is turning 5 this year and has received numerous awards. 

Callum Pinkney is the co-founder of Pilot Solutions.He shares his expertise in SEO, PPC, and data analytics with firms to help their clients become more visible online so they can expand in a market that is increasingly driven by technology.

CHPTA's Skills Training Program is comprised of various professional development courses to help those in the home products industry advance their careers or grow their businesses. They can be taken by anyone but are ideal for young and up-and-coming managers or new entrepreneurs to the industry who are looking for practical, affordable training. Courses will be taught by professional instructors who have experience working within the Canadian industry and can pass on their valuable knowledge.