If you have any issues registering, or if you would like to see if your company's pass is still available, please contact Pam Winter at pwinter@chhma.ca
There’s huge confusion in business today about what a ‘Vision’ is, what it isn’t...and whether it even makes sense to have one. Businesses spend thousands of dollars on consultants or ‘Management Retreats’ to come up with a vague, airy-fairy ‘aspirational’ Vision that says little, and achieves nothing.
Every industry is changing quickly. New technologies and disruptive business models are taking over. To succeed in this fast-changing and hyper-competitive world, we need clarity about the future of our business and our industry.
What businesses really need is an ‘Operational Vision’. A clear, specific and measurable statement of what we commit to become to be a more profitable and responsible market leader in 3 to 5 years. This ‘Operational Vision’ will be 6 points on one page that will be easily updated each year to keep us current, relevant and in the lead. From our 3 to 5-year Vision comes our annual ‘Mission’ and a detailed and specific ‘Commitment to Action’ that states what will be done, by whom, by when, measured how.
Our Vision will inform, focus, challenge and inspire us as leaders and everyone on our team, by creating clarity about 6 specific things:
That level of clarity simply doesn’t exist in most businesses today...and it’s killing them. Our Vision will also be our most effective staff planning and recruitment tool when hiring and developing key team members. With a clear Vision, we hire for the future…not for the immediate past.
ABOUT THE SPEAKER
Donald Cooper, MBA, CSP, HoF, has been both a world-class manufacturer and an award-winning retailer.
Donald earned an MBA from the University of Western Ontario, followed by 18 years at Cooper Canada, the family business, which became the world's leading maker of hockey equipment and a Canadian brand icon.
Donald later reinvented himself as a visionary fashion retailer. He fundamentally redefined the customer experience, achieved sales three times the national average and attracted customers from up to three hours away. For this achievement, Donald received seven Awards of Excellence for service, marketing and business innovation, including being voted Canada’s Outstanding Innovative Retailer.
Donald now works with businesses in over 40 industries around the world to create clarity of purpose, compelling customer value and experiences, management effectiveness and long-term profitability. He knows exactly what it is to be "in the trenches" and is respected by clients as a thought-leader and passionate visionary who clarifies complex challenges.
For his transforming business insights and compelling presentation style, Donald has been inducted into the Canadian Speaking Hall of Fame.
If you have any issues registering, or want to see if your company’s one free pass is still available, please contact Pam Winter at pwinter@chhma.ca.
CHHMA members with accounts in good standing are entitled to 1 Free registration for this event. Additional individuals can be registered for only $30 + HST per person.
Non-members are welcome to participate at the full rate of $145 + HST per person.
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